Sonnet is a brand consultancy to navigate change.

Your business is always changing. New people, new challenges, new priorities. If your brand is not changing as well, are you being left behind?

Change is
a new business strategy

Your business is planning a strategic pivot to remain competitive and drive growth. How will your brand help you get there?

Change is
a shift in the market

Everything around your business is moving fast. Market dynamics, competitive threats, customer expectations. Is your brand fit for purpose?

Change is
a new business venture

Launching a new service or entering a new market requires a brand new name and look. How do you make a lasting impression and build momentum?

Recent projects

We work with organisations of every size and sector to help build strong brands, drive growth and attract the best talent.

Graincorp

A fresh brand platform to help an Australian icon diversify and reach new audiences.

The updated brand and visual identity represent an organisation moving into new industries and markets, while maintaining its iconic connection with rural communities and kitchen tables around Australia.

Thiess

New purpose, values and behaviours for a new era in resources and beyond.

Robust stakeholder engagement led to a new brand strategy that connected 90 years of pioneering spirit with the ambition to drive a global energy transformation through 15,000 employees in Australia and around the world.

Thiess

New purpose, values and behaviours for a new era in resources and beyond.

Robust stakeholder engagement led to a new brand strategy that connected 90 years of pioneering spirit with the ambition to drive a global energy transformation through 15,000 employees in Australia and around the world.

Yarrah

A new masterplan community surrounded by nature to build the life you always wanted.

A short drive from Canberra, nested by the Yass river, is a community where life flows naturally. A new brand to attract residents and businesses to a place where they can live, grow and play.

How we work

We do interviews, workshops and audits. We craft and create, design and develop. A logo, a story, a movement. The closer we get, the more we can help.

01

Research

  • Brand audit
  • Customer & employee insights
  • Workshops
  • Stakeholder interviews
  • Site visits
02

Strategy

  • Positioning
  • Purpose & narrative
  • Values & behaviours
  • Key messages
  • Tone of voice
  • Naming
03

Design

  • Brand identity design
  • Photography & video
  • Branded content
  • Brand guidelines
04

Experience

  • Marketing campaigns
  • Websites & digital content
  • Stakeholder communications
  • Employee engagement

About

Pablo Ostolaza is the founder and strategy director of Sonnet. He has worked with global brands and ambitious start-ups in Europe, the US and Australia.

"Strong brands are critical to successfully navigate change. They bring clarity and purpose in the most volatile times."

If your business is navigating change, we can help.

Thanks.

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